Brand strategy and brand development: Dogwater
Straying away from traditional corporate branding projects, Shark met another member of the animal kingdom to work with. DogWater, a company based in West Palm Beach, Florida, markets purified water in a portable drinking bowl for dogs and their owners on the go. DogWater enlisted Shark to redevelop the company’s brand identity and overall brand architecture for its marketing and product packaging. Shark first initiated a new positioning strategy, logo and tagline for the company, and then created print advertising and sales promotions with graphics depicting a dog drinking from a toilet and the headline “Your Dog Deserves A Better Drink.” See More Consumer Marketing on the Blog >
Services:
- Branding
- Packaging
- Logo Development
- Apparel
