Kudos to Dotty Schnure and yes, us to us, the Shark people who re-branded, re-built and re-activated Green Mountain Power's renewable energy options into an umbrella brand called Choose2bGreen. It's a proactive stance that represent s GMP's forward- thinking, some of the best Vermont marketing, and it was recently featured in a national webinar as one of the VERY BEST, "TOP THREE" 'green" branding and microsite marketing initiatives in the United States. And that's that.
Hospitality, Hotel and Resort Social Media Marketing.
Mar 26, 2009 14:18 ET
Hotel Marketing, Social Media and Online Advertising Plan Developed by Shark Communications for The Woodstock Inn.
BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.
Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.
Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa. The Inn's most recent landing page can be viewed at www.woodstockfamilyvacation.com.
To learn more about Shark's hotel marketing and social media marketing visit http://sharknewmedia.com/travel, or to see the latest work from Vermont Marketing agency, Shark Communications, contact Peter Jacobs or visit the agency's Vermont marketing blog at http://blog.sharkcomm.com
Just some really nice hotel marketing.
New Things at Northern Power
We just completed initial work on a new design system and identity for Northern Power - which is going though it's own reorganization. Spearheaded by Maureen McCraken and Eve Frankel, the first work on a brochure for the company's Northwind 100 product will set the stage for further development of an organized graphics system across traditional media and the web.
Shark's bank web design provides Peoples United Bank with new web site for Bank of Western Massachusetts
Shark's web design for banks continues with the migration of six bank web sites located in four states around New England. Work commenced with the launch of the Bank of Western Massachusetts - www.bankwmass.com The new site was built on David Castrucci's Coretomic platform which continues to power more and more finanical sites around the country. All of the sites are integrated along a common platform managed by teams at Shark and Coretomic. The service provides comprehensive support, and if the banks we're smart they would start reviewing add-ons and enhancements that would move the sites towards what David calls "powrful online business centers." View more bank web design by visiting Shark's main website.
The Big Green Chile
Rebecca is planning an open house for GMP's new LEED-certified facility, Dotty decided it would show up in local media, I wrote a headline, Bob wrote some copy, Thomas made a chile pepper, Rick put it together and that's a day in the life at Shark..
A new Blog and new insight into Vermont business issues from Leigh Cole.
In french, the word for being "plugged in" is Branché. Well now you can be très branché into Vermont's business landscape with Leigh Cole's Vermont Business Blog. As a lawyer at one of Burlington's leading law firms, Dinse, Knapp, and McAndrew, Leigh's blog "focuses on business growth and opportunity in Vermont." with as Leigh say's " ...an optimistic eye toward the future." You can visit Leigh's blog at: http://cole.dinse.com Leigh's blog is a first dip of the toe into new media for the law firm which has, over the past two years taken major steps forward with the launch of a new web site, new branding, and an overall more sophisticated approach to its marketing. All with a little help from Shark, of course.
A Plug For Green Mountain Power and Rachel Carter
Hat's off to Rachel Carter PR for her work with Shark on the Green Mountain Power account. The company's recent mention in USA Today put it along side some big companies such as Nike, Coca Cola, Dell and more in an article titled "Companies Turn Up The Green."
Red Cedar School Gets A New Logo
We just donated a new logo and T-Shirt program to help the Red Cedar School raise funds. Thomas Schmidt and I built the "outdoorsy" mark with final typographic editing performed by Rick Brokaw. 
New - Winter Safety Tips - flash ad at Greenmountainpower.com
The Green Mountain Power marketing program continues to move along on a number of fronts. The company does a good job of keeping the company web sitecurrent and changing with useful information for customers, To that end, we finished and posted over the holidays a new "Winter Safety Tips" online ad on the company's web site. We're also beginning to revamp their bac-kend, email management technology to provide better public relations delivery, and we expect to launch a new small-space print campaign for GMP's Energy Support Program... More on that later...
Here's a concept that could turn into a station ID for Mountain Lake PBS
Shark is still putting the finishing touches on a new web site and communications for Mountain Lake PBS, based in Plattsburgh, New York. The station reaches listeners across the upper reaches of Northern New York state, Vermont and Quebec - especially Montreal. We've created a "Widen Your World" flash ad that will probably start showing up on the station itself.
Peter Jacobs/Creative Director
Shark gets a Taste for fresh Tilapia.
Tropical Aquaculture's new web site and marketing communications are getting and overhaul from Shark. The company was founded by John Schramm and seems to have figured out how to get fresh Tilapia from South America to the North American market with more efficiency than anyone else. Here's a first ad - with a fish that is too green to print - Tilapia is red, we'll fix it.This flash ad will show up online fo course and get converted to print for industry trade mags.
Tropical also has a strong commitment to sustainable farming and sound community and environmental practices and now accounts for almost forty percent of the US Tilapia market. We'll have more to show and tell soon...
"Un Nouveau Blogue" for Quebec Realtor Murielle Pelletier
Several months ago we launched a small blog, North Hatley Real Estate for a Canadian client, real estate agent Murielle Pelletier, and just last week we added some new graphics from her Canadian agency, Murielle works in English and French - la même chose pour Shark. And as a bilingual agency we are continuing to collect more and more clients from north of the border. Like a lot of real estate agents, Murielle is quickly finding out that her blog offers more advantages to her marketing efforts than her existing web site which is somewhat old, outdated and clunky to operate. Blog publishing platforms, come loaded with state-of-the-art technology designed to connect very quickly to search engines and the internet in general. Because they are easily updateable by their "lay" owners, new content - more often, tends to push them up in the search rankings.
Xpansn.com - Shark Launches a Fast and Free Web Directory
There was a time in the mid-nineties when Shark was pioneering into the world of ecommerce. This was before Netscape, Google, and yes, Twitter. We actually began working on the net in 1993 when we were asked to develop the coporate identity for a new ISP who hooked us up to the "Information Superhighway. " Regardless, from those early days. we are still the proud owners of a number of legacy domain names of which we took one -Xpansn.com, formerly a hip hop clothing line and turned it into a web directory. Xpansn.com now has more than 1,400 links to web sites and receives nearly 10,000 unique visits each month. Kind of fun, but so far, it hasn't shown how it's going to pay for some beachfront property in the Bahamas. Submit your site at Xpansn.com
shark CommunicationsShark Powers Up Vermont's second largest electric utility with overhaul of website and marketing.
Burlington, Vermont - Shark Communications, a leading branding, marketing and interactive agency based in Burlington, Vermont was chosen by Green Mountain Power Corporation to design a new flagship web site for the company -- http://www.greenmountainpower.com
The new web site utilizes Shark's state-of-the art content management platform from Coretomic, and integrates numerous back-end functionality from Green Mountain Power's IT department. The web interface reflects a cleaner, more contemporary corporate image which Shark has been creating over the past year for the power utility. The new web site also integrates with several mini-sites (including Choose2bGreen.com) and blogs which Shark created to brand Green Mountain Power's renewable energy options and to provide more open communication and discussion with customers and the community at large.
Colchester, Vermont-based Green Mountain Power Corporation serves 92,000 residential, commercial, and industrial customers in the state of Vermont and is owned by Gaz Metro LP's Northern New England Energy Corp.
As a trusted strategic partner to businesses and organizations in avariety of industries, Shark's award-winning creativity, intelligent brand management, and leading interactive solutions helps clients achieve business objectives with planned, well-executed marketing efficiently across multiple media. For more about the agency’s award-winning services, please visit: www.sharkcomm.com
Green Mountain Makeover
Well, we've just finished a new branding program for Green Mountain Power, Vermont's largest utility. Most of the work can be seen in the company's new web site http://www.greenmountainpower.com that was built with the help of Coretomic's content mangement platform. Our work with Green Mountain Power began last fall with the launch of new blogs and web sites for Choose2bgreen (yup, we named it) and then progressed into the corporate web site, flash ads, and our latest - this nifty poster for Green Mountain Power's annual Community Energy Fair. Hat's off to Senior Art Director Rick Brokaw and award-winning illustrator Jon C. Lund, the new poster and marketing materials reflect the Energy Fair's fun and excitement as well as Green Mountain Power's commitment to community and renewable energy initiatives - Pete.
The Hub - Shark Help's New England Banks Capture A Younger Demographic
Shark Launches Innovative New Banking Portal to reach Younger Banking Customers in 5 New England States.
Burlington, VT — Shark Communications, a leading Burlington, Vermont-based interactive and brand management agency 
has recently launched “The Hub,” a new, innovative web site for customers of Chittenden Corporation’s network of community banks in New England. Designed to serve primarily the 18-29 age bracket, The Hub offers online visitors the opportunity to sign up for free checking and account services, enter on-going contests, take advantage of Hub Stubs (a rewards and coupon program), and get valuable financial education and information through a variety of calculators, articles, podcasts, and blogs. The Hub was developed by Shark as a component of the agency’s more encompassing, new media initiatives currently under development for Chittenden Corporation. 
Chittenden Corporation (NYSE: CHZ) is a multi-bank holding company with assets of over $6 billion, headquartered in Burlington, Vermont. More about Chittenden Corporation can be found at http://www.chittendencorp.com
Shark Communications is a full-service advertising, design, and interactive agency serving corporate, government, non-profit, and small business clients. More about the agency’s award-winning marketing and leading interactive services can be viewed at http://www.sharkcomm.com
Shark Communications launches Choose2BGreen for Green Mountain Power.
Burlington, Vermont - Shark Communications, a leading Burlington, Vermont -based branding, marketing, and interactive agency has created the nam
e. logo, and new media marketing and public Relations programs for Choose2BGreen, Green Mountain Power's renewable energy and “carbon footprint” reduction options. With headquarters in Colchester, Vermont, Green Mountain Power is an electric utility that serves approximately 90,000 customers. The company first retained Shark to redesign its web site and to then re-brand and market its growing "green" and renewable energy initiatives. Shark developed the Choose2Bgreen name and developed a small "press-friendly" web site and blog. Choose2bgreen offers Green Mountain Power customers the ability to sign up for three different programs directly on its website: Greener GMP, CoolHome and CoolDriver. GreenerGMP allows customers to purchase energy from certified renewable resources equal to some or all of their monthly use. CoolHome and CoolDriver provide customers with an option to offset their individual carbon footprint associated with heating their homes and driving their cars, respectively. Green Mountain Power's
commitment to environmentally-friendly practices has earned the company the "Governor's Award for Environmental Excellence," and "Large Company of the Year" by the Vermont Businesses for Social Responsibility.
The Choose2bGreen program was created by Shark Creative Director Peter Jacobs, and Designer Christian Lepage. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. The agency's integrated approach unites multiple perspectives from branding, technology marketing, and management to deliver leading new media solutions for clients in a variety of industries and geographic locations. For more about Shark's award-winning marketing and capabilities, please visit: www.sharkcomm.com.
Strategic/Creative Branding for Dinse/Knapp/McAndrew
YEAR-LONG STRATEGIC AND CREATIVE DEVELOPMENT WITH NEW BRANDING AND MARKETING FOR
VERMONT LAW FIRM: DINSE, KNAPP AND MCANDREW
BURLINGTON, VT — Shark Communications, a leading Burlington-based branding, marketing, and interactive agency has launched a new, and comprehensive corporate branding and marketing program for Dinse, Knapp and McAndrew, one of Vermont’s leading law firms. Dinse first engaged Shark to conduct a review of the firm’s existing marketing and to develop an appropriate strategic plan for redevelopment and management of the firm’s identity in the marketplace.
Over the course of several planning sessions led by Shark with the firm’s executive management, Shark developed a strategic plan that organized a core marketing strategy, delivered an integrated system of design, and that schematically presented an overall architecture of the firm’s various marketing initiatives. The firm’s new marketing program first appeared in a coordinated launch on January 2, 2007 through new signage, company marketing communications, online advertising, and on the company's web site at: www.dinse.com.
Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. The agency's integrated approach unites the multiple perspectives of branding, technology marketing, and management to deliver leading new media solutions. For more about Shark, please visit: www.sharkcomm.com.
SHARK REDESIGNS BRANDING AND WEBSITE FOR MONTREAL-BASED,SEARCH ENGINE MARKETING COMPANY
BURLINGTON, VT — Shark Communications, an award-winning creative and interactive agency located in Burlington, Vermont has created a new corporate identity, company graphics, and website for Acquisio, a Canadian-based search engine marketing software development company. Acquisio’s “next-generation” products provide online marketing professionals and interactive agency executives with the ability to manage multiple marketing campaigns across different search engines through a single, integrated “dashboard.”
Acquisio’s Flash-based interface streamlines operations, offers detailed pay-per-click metrics, enhanced keyword research features, and a new level of sophistication for generating campaign reports. More about Acquisio can be found at www.acquisio.com. Shark Communications combines 20 years of award-winning creative services with leading, interactive technology to serve clients in a variety of industries and geographic locations. For more about the agency’s award-winning services, please visit: www.sharkcomm.com.