We've launched new email campaigns, a number of print ads including this first ad to introduce the spa.
Sensationally Summer - hotel email marketing.
Our email marketing has basicaly been "killing it" over the past five months. This is the latest in a series of email promotions.
More classic Bank Promotion from the Shark Communications Bank Marketing portfolio.
Hey fans, you can view more bank ads and bank marketing from Shark Communications on the agency's main website.
New hotel ads destined for Metro Boston market.
Local Luxury Hospitality Marketing.
Online marketing takes shape for an elegant, new spa in New England. Here's a first draft..
A Wealth Management Flash ad we retrieved from the bank marketing archives.
Home Equity Marketing
Big hit with the banks's marketing department - and customers. View more bank ads and a case history about Brookline Bank marketing by visiting the agency's main website.
Dairy Marketing
Hospitality, Hotel and Resort Social Media Marketing.
Mar 26, 2009 14:18 ET
Hotel Marketing, Social Media and Online Advertising Plan for The Woodstock Inn.
BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.
Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.
Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa.
Web design for banks with creative bank branding throughout the new site.
Our webs design for banks and bank website development service extends all the way back to 1993. These headers represent the overall bank branding strategy that permeates landing pages on the new bank website. If you're a bank looking for a community bank marketing agency... that has dogs, then visit our main website or call!
Spa marketing evolving in tandem with website development.
On-site spa posters are now moving forward with the new logo and website development.
A Spa Website begins to take shape.
Marketing for The Spa at The Woodstock Inn & Resort continues to unfold with a new website. The micor-site is designed to integrate with the resort's main website, utilizes a soft palette, and builds off of the "sprig" logo.
The Landing Page - a fast and nimble online marketing strategy - especially for hotels and resorts.
Landing pages are customized, online sales strategies that generally produce much better conversion rates than simply directing people into the home page of a web site. Landing pages have proven themselves as fast and nimble, online lead generation and customer acquisition tools. Well-crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. During the "economic crisis" we used the economy of landing pages in place of large scale web development to support our clients businesses. However, with Google's "birdge page" penalties, we're now moving some landing pages inside the main website and continuing to direct traffic with a mix of SEM and our Digital PR. Works great!
A Quick Guide To Search Engine Optimization (SEO.)
- Search Engine Optimization (SEO) is the art of enhancing a website or web page's Internet presence by utilizing programming, development, design, and content management techniques to gain higher positions in a search engine results pages, commonly referred to as SERP's.
The two main categories of Search Engine Optimization are: On-site SEO and Off-site SEO. - On-site SEO focuses on manipulating the code, content, and structure of the website or web pages with the goal of creating optimal results from search engines. On-site SEO is most often centered on optimizing around a specific keyword or keyword phrase.
- Off-site SEO consists mainly of developing and gaining links to your website from other websites. Google was developed with the idea that the number of links to a website is a key measurement of the site's importance, and consequently rewards it with a higher ranking then sites with less back links.
- On-site SEO
Keyword Research - Keyword research is the first and most critical step in search engine optimization because all SEO efforts depend on it. By utilizing different online research tools - specific keywords and keyword phrases can be analyzed in terms of their search volume or search popularity. Selected keywords can then be used to optimize web pages by inserting them in a carefully organized manner through Meta Tags, which are part of the underlying programming code of a website, and through Content Optimization in the visible text and images of each web page. - Meta tags are HTML codes that are not seen by users, but instead provide data directly to search engines. Meta tags include Title, Description, Keywords and are developed along with or following sufficient keyword research. Some quick tips for creating Meta tags include:
1. Page title tags should be less then 68 characters and need to succinctly describe the content of a web page. Page Title tags are seen in the actual search results display and are written around the most dominant keywords on the page.
2. Description tags are a bit more detailed and provide a slightly broader view then the title tag. Description tags need to contain the same keywords as the visible content on the web page and should run no longer then 148 characters in length.
3. Keyword tags have become far less important (especially to Google) for effective search engine optimization due to keyword abuse. Keywords in the meta data should be used with restraint and in a strictly coordinated manor with each web page's visible content. - Content Optimization - Content optimization is fundamentally the most important component of SEO. In the business of search engine optimization, content is king. Creating content that is optimally prepared for search engine indexing is the focus of any SEO campaign and it's an art that blends the creative skills of a copywriter and the technical skills of an SEO specialist. Content optimization is about prominently
and tactfully including select keywords and keyword phrases into the copy on a web page to appeal to prospects searching for specific goods and services. The long-term marketing cost is far lower for SEO than paying for advertising to promote a site. When content optimization efforts are spread in a consistent and integrated fashion along multiple channels such as the web page, Pay Per Click advertising, and online Press Releases, the overall return on investment can be far greater. Today, a balanced approach to the use of keywords in both On-site SEO and Off-site SEO is at the heart of successful search engine optimization. - Off-site SEO
Off-site SEO mainly consists of gaining incoming links to a website. The idea behind the building of back links, is that most search engines evaluate the number and quality of external links to a website or web page and use it in its ranking process. In the eyes of most search engines, each incoming link is viewed as a vote for the page and more votes mean a higher ranking. Directories, Article and Digital Press Release campaigns provide some of the fastest and most efficient ways to create back links. While high authority directories such as DMOZ or Yahoo Directory provide the most value to search engine optimization, today, optimized articles and press release are proving to be powerful vehicles for search visibility and back link development. Optimized press releases not only help syndicate messages quickly across the internet but they double as free-standing web pages with links that continue to deliver visitor traffic back to a specific web page. - What to do next?
Call us, because the most economical place to start is with a mix of our Digital PR and a small SEM prgram. Together they are a powerful, low-cost SEO solution that gets you the value of an organized and researched keyword program. Contact us to learn more!
New Bank Branding Emerges as Shark Gives Brookline Bank A Facelift With New Marketing And Website.
BURLINGTON, VT - Shark Communications, a leading branding, bank marketing and interactive agency based in Burlington, Vermont, has launched a comprehensive new brand identity, graphic system, website and bank marketing program for Brookline Bank, Brookline, Massachusetts. Shark Creative Director Peter Jacobs was enlisted by Paul Perrault, Brookline Bank's new CEO in the spring of 2009 to reshape the bank's brand image within the Boston metropolitan marketplace. Shark created a new bank marketing program with a series of brand image ads placed in online, outdoor, and print media in tandem with the launch of a new website that features improved navigation, a new graphic interface, and a more contemporary and functional user experience. The bank marketing campaign depicts customers in contemporary lifestyle situations such as Yoga, Bicycling, and Golf while describing their personal sense of value for banking with Brookline Bank. Formerly of Sovereign Bank and previous to that, Chittenden Corporation, which was purchased by Peoples United, Bridgeport, CT in June of 2008, Paul Perrault has worked extensively with Shark and Peter Jacobs on the bank marketing for Chittenden Corporation and currently on the bank marketing for Brookline. Over the course of a decade and a half, Peter Jacobs and Shark Communications supported Paul Perrault's well-crafted growth of Chittenden Bank from a Vermont-based, community bank into a $9 billion dollar, region-wide financial services company operating multiple bank brands in New England. Shark Communications is a contemporary, award-winning communications agency that provides clients with a single source for managing marketing across both traditional and new media. The agency develops strategic plans and brand identity solutions that are supported by the agency's integrated mix of advertising, marketing, web development, social media, Search Engine Marketing, and Online Public Relations. More about Shark and bank marketing can be viewed on the agency's website sharkcomm.com and blog.sharkcomm.com.
Bank marketing from Shark helps a Boston bank take first steps into the business banking space.
The rebranding of Brookine Bank which began in 2009 is now in place and visible across websites, and marketing - both outdoor, print and online media in the greater Boston area. As he has done so successfully in the past with previous banks, CEO Paul Perrault is now strengthening and enhancing Brookline's Business Services. Our first creative step captures the bank's (and Paul's) appreciation for the entrepreneurial spirit. See more bank ads and bank marketing on Shark's main website.
Vermont Accounting Firm, Davis & Hodgdon Gets A Blog and SEM from Shark.
Shark is helping Davis & Hodgdon embark onto a new (their first) Search Engine Marketing program. The firm is one of Vermont's best and most comprehensive - especially for small business, individuals, and mid-level corporate clients. With a ten-year old website, and minimal exposure online, we decided to begin with an economical business blog integrated with a PPC program that is balanced with both text and branded flash ads.
Breakfast Briefing: Social Media in the Workplace
If you don't read legal journals, you may not realize that social media like Facebook, Twitter, MySpace and others raise interesting legal questions for employers. One of Shark's clients, Burlington, Vermont-based law firm Dinse/Knapp/McAndrew, is hosting a Breakfast Briefing legal implications of social media for employers. Learn more at The Dinse Blog! 
Twigs embrace in a new logo for a new world-class Spa launching in Vermont.
With contruction well on its way for what could prove to be one of New England's premier spa and resort destinations, Shark has been developing the spa's branding in coordination with the innovative design approach being taken by NY Architects Asfour Guzy. We've avoided the overused Bamboo leaf, and now have a logo that is disitinct and yet integrated with the Woodstock Inn & Resort's brand architecture put in place by Shark over the past two years.