Once in a while everything seems to fall into place for the marketing guy's media placement. This time it happened to Peter Roveto, Marketing Director for Boston-based bank, Brookline Bank with a perfectly-timed outdoor campaign. Congrats! View more bank ads here >
We've put QR barcodes together with quick mobile pages in a new Mobile Marketing service from Shark. QR barcodes ( QR stands for Quick Response) make it easy to access a website with just a "click" from a smartphone. There's no typing in a lengthy web address, and with Mobi2go, a click on a mobile phone delivers a mobile webpage rather then a non-mobilized website. At only $125, Mobi2Go is an extremely affordable way to explore QR Code marketing or get into your first mobile campaign. Learn more about Mobi2Go.net QR Barcodes and Mobile Marketing services here.
We developed a series of checking and general bank promotion ads for Bridgeport, CT - based Peoples United Bank. So, as we clean out the closet we archiving past creative here. Enjoy more bank marketing here >
A quick shoot with the 60 person law firm of Dinse/Knapp/McAndrew was completed and we've posted our "Legal Feats" client holiday card at: http://www.dinse.com/HolidayGreeting.html
It was a bumpy ride into LGA last month, but Shark's work for Eastern Funding which one of the country's leading finance companies under the direction of Michael Fanger got a big "thumbs up." You can see the artwork here.
From Moneywatch.com - BURLINGTON, VT--(Marketwire - 11/08/10) - Shark Communications, a leading advertising, design, and interactive marketing agency, has recently completed new website optimization strategies and upgrades for the State of Vermont's captive insurance website at www.vermontcaptive.com.
The website was developed by Shark in 2009 following the agency's creation of "The Gold Standard of Captive Domiciles," a brand advertising campaign reaffirming Vermont's leading position in the U.S. captive insurance marketplace.
Vermont Captive Insurance is now the largest captive insurance domicile in the United States and the third largest in the world with nearly 30 years of experience in the industry. "While reports show limited activity in the captive sector, Vermont is bucking the trend with a strong first half of the year and it is very encouraging that interest continues to be robust," Dan Towle, Director of Financial Services for the Vermont Agency of Commerce & Community Development, said.
By integrating SEO copywriting, keyword research, new information architecture and more, Shark developed the site's enhancements to better coordinate with existing online marketing and social media content currently handled by the agency. "Our on-site optimization work for VermontCaptive.com is not a stand-alone effort, but carefully coordinates with consistent keyword usage across search marketing, optimized press releases, and social media profiles we manage. Balancing on-site with off-site optimization can boost click-though and lower costs," said Shark Creative Director, Peter Jacobs.
Shark Communications develops engaging and influential marketing in traditional media and digital communications, including search, social, web, mobile, PR and more. More about Shark and Vermont Captive Insurance marketing can be view on the agency's website sharkcomm.com and blog.sharkcomm.com.
As we get closer to launching a new Shark website built with some cool jQuery programming, we're cataloging work on the blog, including this speculative presentation work for NBT Bank in 2009. - Kind of a slick concept and bilboard...
This quick flash was designed during 2008 economic crash times.
We're working on sprucing up older branches with "sailor dude" banners. View more bank ads and bank marketing on the agency's main website.
Shlansky & Company's flash ad goes out in a highly geo-targeted way to various parts of the US. It's a great way to enhance a law firm's brand identity and deliver website traffic at the same time.
Burlington, VT - Shark Communications, an integrated branding, marketing, search, and web development company, boosted web-based bookings for The Woodstock Inn & Resort, Woodstock, Vermont by slightly more than 71% over the previous quarter with the launch of a new website for The Inn. The new website, which went live in late December 2009, features a completely redesigned brand interface, improved architecture and navigation, a more powerful and modular web technology platform, and a strategically integrated booking engine. During the website redevelopment process, Shark also migrated onto the main website several freestanding, landing pages which the agency employed as online customer acquisition tools for The Inn. The new website and landing pages are supported by Shark's integrated online marketing program which includes Search Engine Marketing, Digital Public Relations, Social Media Marketing, a loyalty-based customer relationship management program, and more. Shark has also added a new, successful email marketing program that integrates outbound promotions-based email with optimized destination pages on the website.
Visit www.woodstockinn.com to learn more about The Woodstock Inn & Resort.
Shark's twenty-five years of brand experience has generally brought a mix of positioing strategy and corporate identity management to deliver smart, successful and enduring branding solutions. This one logo got dismissed - but we just had to archive it here for the future. 
We've been adding mobile marketing in various levels to our web development for a while now. Our entry-level mobile marketing solution is simply a mobile landing page with a few quick links. Our open source cms system creates a smart site that automatically detects a visitors device - smartphone or PC, for instance, and then serves up the appropriate page! Here's a new mobile site in development for leading law firm Dinse/Knapp/McAndrew
We're digging into the archives to provide a more complete picture of Shark's Community Banking advertising skills. These two bank marketing ads are part of our orginal "Keyword" advertising campaign developed in 2005 for community banks in New England. View more bank ads and bank marketing on Shark's main website.
Newhall Farm is beginning work on a line of upscale food products...here's a peek at the brand identity evolving...
Before: After: 
Shark's Hotel Internet Marketing helps acquire customers and build brands. Our use of both text-based and image ads mix well with various hotel marketing and sales strategies and deliver some of the most immediately accountable results in all of our hotel advertising programs.
Aussi - nous sommes une agence de marketing bilingue - we're a bilingual agency that knows the Quebec market very well, and we offer French language marketing to Canada.
Shark's bank marketing and bank promotion extends back over two decades. We found these award-winning bank ads in our archives from the 1990's! View more bank ads and bank marketing on the agency's main website.
Search Engine Optimization (SEO) focuses on enhancing a website or web page's Internet presence by gaining a higher position on search engine results pages, commonly referred to as SERP's. The process of SEO involves a combination of programming, development, content management, linking and more. There are two main categories of Search Engine Optimization: On-site SEO and Off-site SEO. On-site SEO focuses on manipulating the code, content, and structure of the website or web pages with the goal to create more optimal results from search engines in relation to specific search queries.
On-site SEO Keyword Research - Keyword research is the first step in search engine optimization. By utilizing different online research tools, specific keywords and keyword phrases can be analyzed in terms of their search volume or search popularity. Selected keywords can then be used to optimize web pages by inserting them in Meta data which is part of the underlying programming code of a website, and through Content Optimization which is the visible text and images of each web page. Meta data or meta tags are HTML codes that are not seen by users, but instead provide data directly to search engines. Meta tags include Title, Description, and Keywords which are developed from keyword research.
Off-site SEO consists mainly of developing and gaining links to a website from outside websites. In the past, Google developed the idea that the number of links to a website was a key measurement of the site's importance. More recently, however, links from "high authority" websites have far more importance to ranking than the quantity of backlinks.
Content Optimization - Content optimization may be the most important component of SEO. In the business of search engine optimization, content is king. Creating content that is optimally prepared for search engine indexing is the focus of any SEO campaign and it's an art that blends the creative skills of a copywriter and the technical skills of an SEO specialist. Content optimization is about prominently and tactfully including select keywords and keyword phrases into the copy on a web page to appeal to prospects searching for specific goods and services.
