Green Mountain Makeover

Well, we've just finished a new branding program for Green Mountain Power, Vermont's largest utility. Most of the work can be seen in the company's new web site http://www.greenmountainpower.com  that was built with the help of Coretomic's content mangement platform. Our work with Green Mountain Power began last fall with the launch of new blogs and web sites for Choose2bgreen (yup, we named it) and then progressed into the corporate web site, flash ads, and our latest -  this nifty poster for  Green Mountain Power's annual Community Energy Fair. Hat's off to Senior Art Director Rick Brokaw and award-winning illustrator Jon C. Lund, the new poster and marketing materials reflect the Energy Fair's fun and excitement as well as Green Mountain Power's commitment to community and renewable energy initiatives - Pete. 

The Hub - Shark Help's New England Banks Capture A Younger Demographic

Shark Launches Innovative New Banking Portal to reach Younger Banking Customers in 5 New England States.

Burlington, VT — Shark Communications, a leading Burlington, Vermont-based interactive and brand management agency has recently launched “The Hub,” a new, innovative web site for customers of Chittenden Corporation’s network of community banks in New England. Designed to serve primarily the 18-29 age bracket, The Hub offers online visitors the opportunity to sign up for free checking and account services, enter on-going contests, take advantage of Hub Stubs (a rewards and coupon program), and get valuable financial education and information through a variety of calculators, articles, podcasts, and blogs. The Hub was developed by Shark as a component of the agency’s more encompassing, new media initiatives currently under development for Chittenden Corporation.

Chittenden Corporation (NYSE: CHZ) is a multi-bank holding company with assets of over $6 billion, headquartered in Burlington, Vermont. More about Chittenden Corporation can be found at http://www.chittendencorp.com

Shark Communications is a full-service advertising, design, and interactive agency serving corporate, government, non-profit, and small business clients. More about the agency’s award-winning marketing and leading interactive services can be viewed at http://www.sharkcomm.com

Shark Communications launches Choose2BGreen for Green Mountain Power.

Burlington, Vermont - Shark Communications, a leading Burlington, Vermont -based branding, marketing, and interactive agency has created the name. logo, and new media marketing and public Relations programs for Choose2BGreen, Green Mountain Power's renewable energy  and “carbon footprint” reduction options. With headquarters in Colchester, Vermont, Green Mountain Power is an electric utility that serves approximately 90,000 customers. The company first retained Shark to redesign its web site and to then re-brand and market its growing "green" and renewable energy initiatives. Shark developed the Choose2Bgreen name and developed a small "press-friendly" web site and blog. Choose2bgreen offers Green Mountain Power customers the ability to sign up for three different programs directly on its website: Greener GMP, CoolHome and CoolDriver. GreenerGMP allows customers to purchase energy from certified renewable resources equal to some or all of their monthly use. CoolHome and CoolDriver provide customers with an option to offset their individual carbon footprint associated with heating their homes and driving their cars, respectively. Green Mountain Power's
 commitment to environmentally-friendly practices has earned the company the "Governor's Award for Environmental Excellence," and "Large Company of the Year" by the Vermont Businesses for Social Responsibility.
The Choose2bGreen program was created by Shark Creative Director Peter Jacobs, and Designer Christian Lepage. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations.  The agency's integrated approach unites multiple perspectives from branding, technology marketing, and management to deliver leading new media solutions for clients in a variety of industries and geographic locations.  For more about Shark's award-winning marketing and capabilities, please visit: www.sharkcomm.com.    

Strategic/Creative Branding for Dinse/Knapp/McAndrew

YEAR-LONG STRATEGIC AND CREATIVE DEVELOPMENT WITH NEW BRANDING AND MARKETING FOR
VERMONT LAW FIRM: DINSE, KNAPP AND MCANDREW
 

BURLINGTON, VT — Shark Communications, a leading Burlington-based branding, marketing, and interactive agency has launched  a new, and comprehensive corporate branding and marketing program for Dinse, Knapp and McAndrew, one of Vermont’s leading law firms.  Dinse first engaged Shark to conduct a review of the firm’s existing marketing and to develop an appropriate strategic plan for redevelopment and management of the firm’s identity in the marketplace.
   Over the course of several planning sessions led by Shark with the firm’s executive management, Shark developed a strategic plan that organized a core marketing strategy, delivered an integrated system of design, and that schematically presented an overall architecture of the firm’s various marketing initiatives. The firm’s new marketing program first appeared in a coordinated launch on January 2, 2007 through new signage, company marketing communications, online advertising, and on the company's web site at: www.dinse.com.  
   Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations.  The agency's integrated approach unites the multiple perspectives of branding, technology marketing, and management to deliver leading new media solutions.  For more about Shark, please visit: www.sharkcomm.com.    
 

SHARK REDESIGNS BRANDING AND WEBSITE FOR MONTREAL-BASED,SEARCH ENGINE MARKETING COMPANY

 BURLINGTON, VT — Shark Communications, an award-winning creative and interactive agency located in Burlington, Vermont has created a new corporate identity, company graphics,  and    website    for   Acquisio,  a Canadian-based search engine marketing software development company.  Acquisio’s “next-generation” products provide online marketing professionals and interactive agency executives with the ability to manage multiple marketing campaigns across different search engines through a single, integrated “dashboard.” 

 

 Acquisio’s Flash-based interface streamlines operations, offers detailed pay-per-click metrics, enhanced keyword research  features, and a new level of sophistication for generating campaign reports. More about Acquisio can be found at www.acquisio.com.  Shark Communications combines 20 years of award-winning creative services with leading, interactive technology to serve clients in a variety of industries and geographic locations. For more about the agency’s award-winning services, please visit: www.sharkcomm.com.

SHARK LAUNCHES www.WHSRN.org, MULTI-NATIONAL WEB PORTAL – WESTERN HEMISPHERE SHOREBIRD RESERVE NETWORK

 
BURLINGTON, VT -- Shark Communications, a leading advertising, marketing and interactive agency has recently created a new identity and a collaborative online portal for WHSRN (Western Hemisphere Shorebird Reserve Network), an alliance of public and private organizations throughout the Americas.  With the governing body  including members from the Canadian Wildlife Service, the US Forest Service, Centro de Zoología Aplicada, Argentina, the Panama Audubon Society, and more, the WHSRN network is dedicated to preserving critical shorebird habitat throughout North and South America.  Shark was first retained in 2005 to re-brand the organization through the development of a new logo and coordinated graphics system, and was later asked to redesign the web site. The new web site utilizes state-of-the-art content management technology, integrates Google Maps, flash-based location maps, and through integral, multiple mini-web sites, provides individual shorebird site managers with self-administration abilities. The web site is hosted on Shark’s private, corporate hosting platform that offers comprehensive system administration and security services to clients. For more information on WHSRN, please visit www.whsrn.org.  Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. For more about the agency’s award-winning services, please visit: www.sharkcomm.com.

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Shark Supplies New Logo, Branding to Logic Supply

BURLINGTON, VT -- Advertising, marketing and interactive agency, Shark Communications, recently delivered a new, “graphic facelift” for Logic Supply, a Waterbury, Vermont-based provider of mini-ITX and small, form-factor related products and solutions. Mini-ITX is the motherboard component for relatively low-cost computers used in small spaces and applications such as automobiles, gaming consoles, digital signage, kiosks, etc. Logic Supply provides their clients (including NASA, Frito Lay, and the Florida Department of Transportation) with customized systems incorporating the mini-ITX. Shark redesigned the company’s logo and created a new graphics system to provide a better framework for the company’s web site and communications. Flash-based banners were also developed to be deployed on Google’s advertising network. For more information on Logic Supply, please visit: www.logicsupply.com. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. For more about the agency's award-winning services, please visit: http://www.sharkcomm.com.

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SHARK LAUNCHES “WOOLY MAMMOTH SPOTTED
ON BANK STREET” ADS TO OPEN CLIMB HIGH STORE

BURLINGTON, VT -- Shark Communications, a Burlington, Vermont-based advertising, design and interactive agency launched a new, integrated campaign for Climb High, Shelburne, Vermont to support the company’s re-opening of its downtown, Burlington, Vermont store. Central to the newly-designed Climb High store is a large, handcrafted, stone fireplace and lounge area complete with foosball table, flat-screen TV, and coffee bar. As a subsidiary of Switzerland-based Mammut Sports Group, Climb High offers a number of flagship brands that include Mammut, Raichle and Toko. More about Climb High (store hours, merchandise, and climbing classes) can be found at its web site: www.climbhigh.com. Shark Communications is a full-service advertising, design, and interactive agency serving corporate, government, non-profit, and small business clients. More about the agency’s award-winning marketing and interactive services can be viewed at www.sharkcomm.com.

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Shark Wins Telly Award

BURLINGTON, VT - Shark, a leading advertising and interactive agency has been honored with a 2003 Telly Award for a recent self-promotional TV spot produced by the agency. The spot, titled "15 Seconds of Brain", features an inside view of the two different hemispheres of a brain - one side being marketing and the other technology, a concept that underlines Shark's integrated creative and technology services. The spot includes the work of award-winning, Montreal-based animator/illustrator Maz, sound design by Fred Maloney/SonaLab and was written and directed by Shark Creative Director, Peter Jacobs. The Telly Awards, one of the most sought-after awards in the industry, is a national competition honoring outstanding non-network television commercials and programs, as well as non-broadcast video and film productions.

Shark Quenches Canine Thirst with Branding and Marketing For Dogwater.

BURLINGTON, VT – Advertising, marketing and design agency Shark Communications, has launched the first phase of a comprehensive re-branding project for DogWater, a pet-food products company based in West Palm Beach, Florida. DogWater markets purified water in a portable drinking bowl for dogs and their owners on the go. In conjunction with the company’s recent investment in a new state-of-the-art manufacturing plant in West Palm Beach, DogWater enlisted Shark to redevelop the company’s brand identity and overall brand architecture for its marketing and product packaging. Shark first initiated a new positioning strategy, logo and tagline for the company, and then created print advertising and sales promotions with graphics depicting a dog drinking from a toilet and the headline “your dog deserves a better drink.” The new DogWater will be available at department stores as well as pet-friendly hotels across the country by November 1.

Shark Gets Creative Recognition and Ink in Worldwide Design Publication - Creativity 34.

BURLINGTON, VT – Recent print advertising by Shark Communications for the State of Vermont's Captive Insurance division has been selected to be included in the upcoming Creativity Annual, a showcase of outstanding advertising and design from around the world. Selected from thousands of entries from within the United States and more than 40 countries worldwide, Shark's work for the state's insurance division will be featured in this year’s 400-page, full-color, hard bound edition that is used as a reference for colleges, universities, and design schools, as well as advertising and design agencies around the world. The winning ad, titled “Gold Standard,” was the first in a series created to communicate Vermont’s leading position in the captive insurance industry. The ad features a golden sunset behind Vermont’s mountains with the headline, “In the World of Captive Insurance Domiciles, There Really is a Gold Standard.” Shark Creative Director Peter Jacobs wrote and created the ad along with design and production from Shark Art Directors Faith Livak and Rick Brokaw. More about the awards competition can be found at www.CreativityAnnual.com.

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Posted on Thursday, November 11, 2004 at 12:34PM by

New Bank Brand ads from Shark with "Break Free" Campaign For Five New England Banks.

BURLINGTON, VT - Shark Communications, a leading Burlington, Vermont-based advertising, design and interactive agency has recently completed the first phase of an integrated campaign promoting a new, free checking with automatic direct deposit and online banking account for Chittenden Corporation. The name, logo, and creative strategy was first developed by Shark, and then executed through the first phase of an advertising campaign that features people in a variety of "Breaking Free" lifestyle situations - on mountain bikes, kayaks, horseback, etc. The first phase of the campaign extends across print, radio, and online with a second phase to the campaign expected to include exterior, vertical banners on bank branches and the development of 30 sec. TV spots with media buys targeted to cable.

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NEW NORTHERN POWER WEB SITE FROM SHARK FEATURES FLASH-BASED, INTERACTIVE GLOBAL CASE STUDY UTILTIY

BURLINGTON, VT - Shark Communications, a leading Burlington-based, advertising, design and interactive agency has launched a new web site for Northern Power Systems, Waitsfield, Vermont. With offices in Vermont, California, New Jersey, and Texas, Northern Power provides innovative energy systems from wind, sun, oil and gas for customers in a variety of locations around the world. After an extensive reorganization of the previous Northern Power web site's information architecture, Shark developed a new web site for the company to include a streamlined navigation system, a new graphics system, and an interactive case study utility designed to more quickly engage web site visitors in the company's global capabilities and projects. Northern Power's web site can be seen at: www.NorthernPower.com.

SHARK BRANDS STATE OF VERMONT'S GLOBAL TRADE PARTNERSHIP WITH NEW LOGO AND GRAPHICS SYSTEM

SHARK BRANDS STATE OF VERMONT'S GLOBAL TRADE PARTNERSHIP WITH NEW LOGO AND GRAPHICS SYSTEM

BURLINGTON, VT - Shark Communications, a leading brand strategy, marketing, and interactive agency has created a logo and graphics system for The Vermont Global Trade Partnership (VGTP), the State of Vermont’s center for international business assistance. Formed in 2004, the Trade Partnership provides technical assistance and trade counseling, import and export leads, educational programs, coordinated trade missions and trade shows, and many other useful services to help Vermont companies seeking to succeed in international markets. The Partnership is comprised of Vermont’s abundant public and private international trade resources, coordinated through the leadership of Vermont's Director of International Trade in the Agency of Commerce & Community Development. More about The Vermont Global Trade Partnership can be viewed at: www.ThinkVermont.com/GlobalTrade.

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SHARK POLISHES SILVER-THREAD AND ALPACA WOOL APPAREL
WITH NEW NAME, LOGO AND MARKETING. 

BURLINGTON, VT - Shark Communications, a leading Burlington-based, advertising, design, and interactive agency has helped the former XPOS company to relaunch its products with a new name, logos, and marketing. Shark re-branded the company and its products as Latitude 15 after extensive name and domain name generation which was followed by a new logo, positioning, and the launch of a small, e-commerce enabled website www.Latitude15.com. Latitude 15 produces the Latitude 15 pullover combining blended Alpaca wool and silk with moisture-wicking "CoolPlus II" and anti-bacterial "X-Static" silver-based fiber. The pullover has been product tested and is worn by sailors, mountain climbers, and outdoor enthusiasts around the globe.