We just donated a new logo and T-Shirt program to help the Red Cedar School raise funds. Thomas Schmidt and I built the "outdoorsy" mark with final typographic editing performed by Rick Brokaw. 
New - Winter Safety Tips - flash ad at Greenmountainpower.com
The Green Mountain Power marketing program continues to move along on a number of fronts. The company does a good job of keeping the company web sitecurrent and changing with useful information for customers, To that end, we finished and posted over the holidays a new "Winter Safety Tips" online ad on the company's web site. We're also beginning to revamp their bac-kend, email management technology to provide better public relations delivery, and we expect to launch a new small-space print campaign for GMP's Energy Support Program... More on that later...
Here's a concept that could turn into a station ID for Mountain Lake PBS
Shark is still putting the finishing touches on a new web site and communications for Mountain Lake PBS, based in Plattsburgh, New York. The station reaches listeners across the upper reaches of Northern New York state, Vermont and Quebec - especially Montreal. We've created a "Widen Your World" flash ad that will probably start showing up on the station itself.
Peter Jacobs/Creative Director
Shark gets a Taste for fresh Tilapia.
Tropical Aquaculture's new web site and marketing communications are getting and overhaul from Shark. The company was founded by John Schramm and seems to have figured out how to get fresh Tilapia from South America to the North American market with more efficiency than anyone else. Here's a first ad - with a fish that is too green to print - Tilapia is red, we'll fix it.This flash ad will show up online fo course and get converted to print for industry trade mags.
Tropical also has a strong commitment to sustainable farming and sound community and environmental practices and now accounts for almost forty percent of the US Tilapia market. We'll have more to show and tell soon...
"Un Nouveau Blogue" for Quebec Realtor Murielle Pelletier
Several months ago we launched a small blog, North Hatley Real Estate for a Canadian client, real estate agent Murielle Pelletier, and just last week we added some new graphics from her Canadian agency, Murielle works in English and French - la même chose pour Shark. And as a bilingual agency we are continuing to collect more and more clients from north of the border. Like a lot of real estate agents, Murielle is quickly finding out that her blog offers more advantages to her marketing efforts than her existing web site which is somewhat old, outdated and clunky to operate. Blog publishing platforms, come loaded with state-of-the-art technology designed to connect very quickly to search engines and the internet in general. Because they are easily updateable by their "lay" owners, new content - more often, tends to push them up in the search rankings.
Xpansn.com - Shark Launches a Fast and Free Web Directory
There was a time in the mid-nineties when Shark was pioneering into the world of ecommerce. This was before Netscape, Google, and yes, Twitter. We actually began working on the net in 1993 when we were asked to develop the coporate identity for a new ISP who hooked us up to the "Information Superhighway. " Regardless, from those early days. we are still the proud owners of a number of legacy domain names of which we took one -Xpansn.com, formerly a hip hop clothing line and turned it into a web directory. Xpansn.com now has more than 1,400 links to web sites and receives nearly 10,000 unique visits each month. Kind of fun, but so far, it hasn't shown how it's going to pay for some beachfront property in the Bahamas. Submit your site at Xpansn.com
shark CommunicationsShark Powers Up Vermont's second largest electric utility with overhaul of website and marketing.
Burlington, Vermont - Shark Communications, a leading branding, marketing and interactive agency based in Burlington, Vermont was chosen by Green Mountain Power Corporation to design a new flagship web site for the company -- http://www.greenmountainpower.com
The new web site utilizes Shark's state-of-the art content management platform from Coretomic, and integrates numerous back-end functionality from Green Mountain Power's IT department. The web interface reflects a cleaner, more contemporary corporate image which Shark has been creating over the past year for the power utility. The new web site also integrates with several mini-sites (including Choose2bGreen.com) and blogs which Shark created to brand Green Mountain Power's renewable energy options and to provide more open communication and discussion with customers and the community at large.
Colchester, Vermont-based Green Mountain Power Corporation serves 92,000 residential, commercial, and industrial customers in the state of Vermont and is owned by Gaz Metro LP's Northern New England Energy Corp.
As a trusted strategic partner to businesses and organizations in avariety of industries, Shark's award-winning creativity, intelligent brand management, and leading interactive solutions helps clients achieve business objectives with planned, well-executed marketing efficiently across multiple media. For more about the agency’s award-winning services, please visit: www.sharkcomm.com
Green Mountain Makeover
Well, we've just finished a new branding program for Green Mountain Power, Vermont's largest utility. Most of the work can be seen in the company's new web site http://www.greenmountainpower.com that was built with the help of Coretomic's content mangement platform. Our work with Green Mountain Power began last fall with the launch of new blogs and web sites for Choose2bgreen (yup, we named it) and then progressed into the corporate web site, flash ads, and our latest - this nifty poster for Green Mountain Power's annual Community Energy Fair. Hat's off to Senior Art Director Rick Brokaw and award-winning illustrator Jon C. Lund, the new poster and marketing materials reflect the Energy Fair's fun and excitement as well as Green Mountain Power's commitment to community and renewable energy initiatives - Pete.
The Hub - Shark Help's New England Banks Capture A Younger Demographic
Shark Launches Innovative New Banking Portal to reach Younger Banking Customers in 5 New England States.
Burlington, VT — Shark Communications, a leading Burlington, Vermont-based interactive and brand management agency 
has recently launched “The Hub,” a new, innovative web site for customers of Chittenden Corporation’s network of community banks in New England. Designed to serve primarily the 18-29 age bracket, The Hub offers online visitors the opportunity to sign up for free checking and account services, enter on-going contests, take advantage of Hub Stubs (a rewards and coupon program), and get valuable financial education and information through a variety of calculators, articles, podcasts, and blogs. The Hub was developed by Shark as a component of the agency’s more encompassing, new media initiatives currently under development for Chittenden Corporation. 
Chittenden Corporation (NYSE: CHZ) is a multi-bank holding company with assets of over $6 billion, headquartered in Burlington, Vermont. More about Chittenden Corporation can be found at http://www.chittendencorp.com
Shark Communications is a full-service advertising, design, and interactive agency serving corporate, government, non-profit, and small business clients. More about the agency’s award-winning marketing and leading interactive services can be viewed at http://www.sharkcomm.com
Shark Communications launches Choose2BGreen for Green Mountain Power.
Burlington, Vermont - Shark Communications, a leading Burlington, Vermont -based branding, marketing, and interactive agency has created the nam
e. logo, and new media marketing and public Relations programs for Choose2BGreen, Green Mountain Power's renewable energy and “carbon footprint” reduction options. With headquarters in Colchester, Vermont, Green Mountain Power is an electric utility that serves approximately 90,000 customers. The company first retained Shark to redesign its web site and to then re-brand and market its growing "green" and renewable energy initiatives. Shark developed the Choose2Bgreen name and developed a small "press-friendly" web site and blog. Choose2bgreen offers Green Mountain Power customers the ability to sign up for three different programs directly on its website: Greener GMP, CoolHome and CoolDriver. GreenerGMP allows customers to purchase energy from certified renewable resources equal to some or all of their monthly use. CoolHome and CoolDriver provide customers with an option to offset their individual carbon footprint associated with heating their homes and driving their cars, respectively. Green Mountain Power's
commitment to environmentally-friendly practices has earned the company the "Governor's Award for Environmental Excellence," and "Large Company of the Year" by the Vermont Businesses for Social Responsibility.
The Choose2bGreen program was created by Shark Creative Director Peter Jacobs, and Designer Christian Lepage. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. The agency's integrated approach unites multiple perspectives from branding, technology marketing, and management to deliver leading new media solutions for clients in a variety of industries and geographic locations. For more about Shark's award-winning marketing and capabilities, please visit: www.sharkcomm.com.
Strategic/Creative Branding for Dinse/Knapp/McAndrew
YEAR-LONG STRATEGIC AND CREATIVE DEVELOPMENT WITH NEW BRANDING AND MARKETING FOR
VERMONT LAW FIRM: DINSE, KNAPP AND MCANDREW
BURLINGTON, VT — Shark Communications, a leading Burlington-based branding, marketing, and interactive agency has launched a new, and comprehensive corporate branding and marketing program for Dinse, Knapp and McAndrew, one of Vermont’s leading law firms. Dinse first engaged Shark to conduct a review of the firm’s existing marketing and to develop an appropriate strategic plan for redevelopment and management of the firm’s identity in the marketplace.
Over the course of several planning sessions led by Shark with the firm’s executive management, Shark developed a strategic plan that organized a core marketing strategy, delivered an integrated system of design, and that schematically presented an overall architecture of the firm’s various marketing initiatives. The firm’s new marketing program first appeared in a coordinated launch on January 2, 2007 through new signage, company marketing communications, online advertising, and on the company's web site at: www.dinse.com.
Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. The agency's integrated approach unites the multiple perspectives of branding, technology marketing, and management to deliver leading new media solutions. For more about Shark, please visit: www.sharkcomm.com.
SHARK REDESIGNS BRANDING AND WEBSITE FOR MONTREAL-BASED,SEARCH ENGINE MARKETING COMPANY
BURLINGTON, VT — Shark Communications, an award-winning creative and interactive agency located in Burlington, Vermont has created a new corporate identity, company graphics, and website for Acquisio, a Canadian-based search engine marketing software development company. Acquisio’s “next-generation” products provide online marketing professionals and interactive agency executives with the ability to manage multiple marketing campaigns across different search engines through a single, integrated “dashboard.”
Acquisio’s Flash-based interface streamlines operations, offers detailed pay-per-click metrics, enhanced keyword research features, and a new level of sophistication for generating campaign reports. More about Acquisio can be found at www.acquisio.com. Shark Communications combines 20 years of award-winning creative services with leading, interactive technology to serve clients in a variety of industries and geographic locations. For more about the agency’s award-winning services, please visit: www.sharkcomm.com.
SHARK LAUNCHES www.WHSRN.org, MULTI-NATIONAL WEB PORTAL – WESTERN HEMISPHERE SHOREBIRD RESERVE NETWORK
BURLINGTON, VT -- Shark Communications, a leading advertising, marketing and interactive agency has recently created a new identity and a collaborative online portal for WHSRN (Western Hemisphere Shorebird Reserve Network), an alliance of public and private organizations throughout the Americas. With the governing body including members from the Canadian Wildlife Service, the US Forest Service, Centro de Zoología Aplicada, Argentina, the Panama Audubon Society, and more, the WHSRN network is dedicated to preserving critical shorebird habitat throughout North and South America. Shark was first retained in 2005 to re-brand the organization through the development of a new logo and coordinated graphics system, and was later asked to redesign the web site. The new web site utilizes state-of-the-art content management technology, integrates Google Maps, flash-based location maps, and through integral, multiple mini-web sites, provides individual shorebird site managers with self-administration abilities. The web site is hosted on Shark’s private, corporate hosting platform that offers comprehensive system administration and security services to clients. For more information on WHSRN, please visit www.whsrn.org. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. For more about the agency’s award-winning services, please visit: www.sharkcomm.com.
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Shark Supplies New Logo, Branding to Logic Supply
BURLINGTON, VT -- Advertising, marketing and interactive agency, Shark Communications, recently delivered a new, “graphic facelift” for Logic Supply, a Waterbury, Vermont-based provider of mini-ITX and small, form-factor related products and solutions. Mini-ITX is the motherboard component for relatively low-cost computers used in small spaces and applications such as automobiles, gaming consoles, digital signage, kiosks, etc. Logic Supply provides their clients (including NASA, Frito Lay, and the Florida Department of Transportation) with customized systems incorporating the mini-ITX. Shark redesigned the company’s logo and created a new graphics system to provide a better framework for the company’s web site and communications. Flash-based banners were also developed to be deployed on Google’s advertising network. For more information on Logic Supply, please visit: www.logicsupply.com. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. For more about the agency's award-winning services, please visit: http://www.sharkcomm.com.
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SHARK LAUNCHES “WOOLY MAMMOTH SPOTTED
ON BANK STREET” ADS TO OPEN CLIMB HIGH STORE
BURLINGTON, VT -- Shark Communications, a Burlington, Vermont-based advertising, design and interactive agency launched a new, integrated campaign for Climb High, Shelburne, Vermont to support the company’s re-opening of its downtown, Burlington, Vermont store. Central to the newly-designed Climb High store is a large, handcrafted, stone fireplace and lounge area complete with foosball table, flat-screen TV, and coffee bar. As a subsidiary of Switzerland-based Mammut Sports Group, Climb High offers a number of flagship brands that include Mammut, Raichle and Toko. More about Climb High (store hours, merchandise, and climbing classes) can be found at its web site: www.climbhigh.com. Shark Communications is a full-service advertising, design, and interactive agency serving corporate, government, non-profit, and small business clients. More about the agency’s award-winning marketing and interactive services can be viewed at www.sharkcomm.com.
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Shark Wins Telly Award
BURLINGTON, VT - Shark, a leading advertising and interactive agency has been honored with a 2003 Telly Award for a recent self-promotional TV spot produced by the agency. The spot, titled "15 Seconds of Brain", features an inside view of the two different hemispheres of a brain - one side being marketing and the other technology, a concept that underlines Shark's integrated creative and technology services. The spot includes the work of award-winning, Montreal-based animator/illustrator Maz, sound design by Fred Maloney/SonaLab and was written and directed by Shark Creative Director, Peter Jacobs. The Telly Awards, one of the most sought-after awards in the industry, is a national competition honoring outstanding non-network television commercials and programs, as well as non-broadcast video and film productions.
Shark Quenches Canine Thirst with Branding and Marketing For Dogwater.
BURLINGTON, VT – Advertising, marketing and design agency Shark Communications, has launched the first phase of a comprehensive re-branding project for DogWater, a pet-food products company based in West Palm Beach, Florida. DogWater markets purified water in a portable drinking bowl for dogs and their owners on the go. In conjunction with the company’s recent investment in a new state-of-the-art manufacturing plant in West Palm Beach, DogWater enlisted Shark to redevelop the company’s brand identity and overall brand architecture for its marketing and product packaging. Shark first initiated a new positioning strategy, logo and tagline for the company, and then created print advertising and sales promotions with graphics depicting a dog drinking from a toilet and the headline “your dog deserves a better drink.” The new DogWater will be available at department stores as well as pet-friendly hotels across the country by November 1.
Shark Gets Creative Recognition and Ink in Worldwide Design Publication - Creativity 34.
BURLINGTON, VT – Recent print advertising by Shark Communications for the State of Vermont's Captive Insurance division has been selected to be included in the upcoming Creativity Annual, a showcase of outstanding advertising and design from around the world. Selected from thousands of entries from within the United States and more than 40 countries worldwide, Shark's work for the state's insurance division will be featured in this year’s 400-page, full-color, hard bound edition that is used as a reference for colleges, universities, and design schools, as well as advertising and design agencies around the world. The winning ad, titled “Gold Standard,” was the first in a series created to communicate Vermont’s leading position in the captive insurance industry. The ad features a golden sunset behind Vermont’s mountains with the headline, “In the World of Captive Insurance Domiciles, There Really is a Gold Standard.” Shark Creative Director Peter Jacobs wrote and created the ad along with design and production from Shark Art Directors Faith Livak and Rick Brokaw. More about the awards competition can be found at www.CreativityAnnual.com.
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Posted on Thursday, November 11, 2004 at 12:34PM by 
New Bank Brand ads from Shark with "Break Free" Campaign For Five New England Banks.
BURLINGTON, VT - Shark Communications, a leading Burlington, Vermont-based advertising, design and interactive agency has recently completed the first phase of an integrated campaign promoting a new, free checking with automatic direct deposit and online banking account for Chittenden Corporation. The name, logo, and creative strategy was first developed by Shark, and then executed through the first phase of an advertising campaign that features people in a variety of "Breaking Free" lifestyle situations - on mountain bikes, kayaks, horseback, etc. The first phase of the campaign extends across print, radio, and online with a second phase to the campaign expected to include exterior, vertical banners on bank branches and the development of 30 sec. TV spots with media buys targeted to cable.
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NEW NORTHERN POWER WEB SITE FROM SHARK FEATURES FLASH-BASED, INTERACTIVE GLOBAL CASE STUDY UTILTIY
BURLINGTON, VT - Shark Communications, a leading Burlington-based, advertising, design and interactive agency has launched a new web site for Northern Power Systems, Waitsfield, Vermont. With offices in Vermont, California, New Jersey, and Texas, Northern Power provides innovative energy systems from wind, sun, oil and gas for customers in a variety of locations around the world. After an extensive reorganization of the previous Northern Power web site's information architecture, Shark developed a new web site for the company to include a streamlined navigation system, a new graphics system, and an interactive case study utility designed to more quickly engage web site visitors in the company's global capabilities and projects. Northern Power's web site can be seen at: www.NorthernPower.com.
