The Red Rooster is the newest restaurant at the Woodstock Inn, in Woodstock, Vermont, very cool, great food, a landing page and ad campaign went up! 
Leigh Cole's Blog Gets Traction.
Burlington, Vermont attorney Leigh Cole blogs on business growth and opportunity in Vermont. We installed a small, online marketing program with some PPC, but the real success in our view, has been the hundreds of thousands of impressions for her flash ads. Everybody wants to quantify marketing on the internet but we're comfortable with a more branded approach.
Introducing Aplitude
Paul Menichelli's past company Training Marketing and Technology will soon be known as Aplitude. Paul lives in the hills of Underhill, Vermont and generally spins around the country leading and facilitating corporate groups, sales meetings and more. Together we created a name, unique URL, logo and once we get his blog/web site up we'll be able to embed a link and send you there!
latitude 15 Gets a new Flash Ad
Big, Bob Hardy's line of silver-threaded apparel is relished by travelers, hikers, outdoor enthusiasts everywhere, and because Google seems to serve it up to the Yachting crowd more often then not, we're re-formatting his flash ads for placement.
Tooth In Advertising...
coming soon to an airport poster near you.
Some hotel marketing.
Branding and web development by Vermont creative agency Shark Communications recognized as one of the "top three green marketing intitiatives in the US."
Kudos to Dotty Schnure and yes, us to us, the Shark people who re-branded, re-built and re-activated Green Mountain Power's renewable energy options into an umbrella brand called Choose2bGreen. It's a proactive stance that represent s GMP's forward- thinking, some of the best Vermont marketing, and it was recently featured in a national webinar as one of the VERY BEST, "TOP THREE" 'green" branding and microsite marketing initiatives in the United States. And that's that.
Hospitality, Hotel and Resort Social Media Marketing.
Mar 26, 2009 14:18 ET
Hotel Marketing, Social Media and Online Advertising Plan Developed by Shark Communications for The Woodstock Inn.
BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.
Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.
Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa. The Inn's most recent landing page can be viewed at www.woodstockfamilyvacation.com.
To learn more about Shark's hotel marketing and social media marketing visit http://sharknewmedia.com/travel, or to see the latest work from Vermont Marketing agency, Shark Communications, contact Peter Jacobs or visit the agency's Vermont marketing blog at http://blog.sharkcomm.com
Just some really nice hotel marketing.
New Things at Northern Power
We just completed initial work on a new design system and identity for Northern Power - which is going though it's own reorganization. Spearheaded by Maureen McCraken and Eve Frankel, the first work on a brochure for the company's Northwind 100 product will set the stage for further development of an organized graphics system across traditional media and the web.
Shark's bank web design provides Peoples United Bank with new web site for Bank of Western Massachusetts
Shark's web design for banks continues with the migration of six bank web sites located in four states around New England. Work commenced with the launch of the Bank of Western Massachusetts - www.bankwmass.com The new site was built on David Castrucci's Coretomic platform which continues to power more and more finanical sites around the country. All of the sites are integrated along a common platform managed by teams at Shark and Coretomic. The service provides comprehensive support, and if the banks we're smart they would start reviewing add-ons and enhancements that would move the sites towards what David calls "powrful online business centers." View more bank web design by visiting Shark's main website.
The Big Green Chile
Rebecca is planning an open house for GMP's new LEED-certified facility, Dotty decided it would show up in local media, I wrote a headline, Bob wrote some copy, Thomas made a chile pepper, Rick put it together and that's a day in the life at Shark..
A new Blog and new insight into Vermont business issues from Leigh Cole.
In french, the word for being "plugged in" is Branché. Well now you can be très branché into Vermont's business landscape with Leigh Cole's Vermont Business Blog. As a lawyer at one of Burlington's leading law firms, Dinse, Knapp, and McAndrew, Leigh's blog "focuses on business growth and opportunity in Vermont." with as Leigh say's " ...an optimistic eye toward the future." You can visit Leigh's blog at: http://cole.dinse.com Leigh's blog is a first dip of the toe into new media for the law firm which has, over the past two years taken major steps forward with the launch of a new web site, new branding, and an overall more sophisticated approach to its marketing. All with a little help from Shark, of course.
A Plug For Green Mountain Power and Rachel Carter
Hat's off to Rachel Carter PR for her work with Shark on the Green Mountain Power account. The company's recent mention in USA Today put it along side some big companies such as Nike, Coca Cola, Dell and more in an article titled "Companies Turn Up The Green."
Red Cedar School Gets A New Logo
We just donated a new logo and T-Shirt program to help the Red Cedar School raise funds. Thomas Schmidt and I built the "outdoorsy" mark with final typographic editing performed by Rick Brokaw. 
New - Winter Safety Tips - flash ad at Greenmountainpower.com
The Green Mountain Power marketing program continues to move along on a number of fronts. The company does a good job of keeping the company web sitecurrent and changing with useful information for customers, To that end, we finished and posted over the holidays a new "Winter Safety Tips" online ad on the company's web site. We're also beginning to revamp their bac-kend, email management technology to provide better public relations delivery, and we expect to launch a new small-space print campaign for GMP's Energy Support Program... More on that later...
Here's a concept that could turn into a station ID for Mountain Lake PBS
Shark is still putting the finishing touches on a new web site and communications for Mountain Lake PBS, based in Plattsburgh, New York. The station reaches listeners across the upper reaches of Northern New York state, Vermont and Quebec - especially Montreal. We've created a "Widen Your World" flash ad that will probably start showing up on the station itself.
Peter Jacobs/Creative Director
Shark gets a Taste for fresh Tilapia.
Tropical Aquaculture's new web site and marketing communications are getting and overhaul from Shark. The company was founded by John Schramm and seems to have figured out how to get fresh Tilapia from South America to the North American market with more efficiency than anyone else. Here's a first ad - with a fish that is too green to print - Tilapia is red, we'll fix it.This flash ad will show up online fo course and get converted to print for industry trade mags.
Tropical also has a strong commitment to sustainable farming and sound community and environmental practices and now accounts for almost forty percent of the US Tilapia market. We'll have more to show and tell soon...
"Un Nouveau Blogue" for Quebec Realtor Murielle Pelletier
Several months ago we launched a small blog, North Hatley Real Estate for a Canadian client, real estate agent Murielle Pelletier, and just last week we added some new graphics from her Canadian agency, Murielle works in English and French - la même chose pour Shark. And as a bilingual agency we are continuing to collect more and more clients from north of the border. Like a lot of real estate agents, Murielle is quickly finding out that her blog offers more advantages to her marketing efforts than her existing web site which is somewhat old, outdated and clunky to operate. Blog publishing platforms, come loaded with state-of-the-art technology designed to connect very quickly to search engines and the internet in general. Because they are easily updateable by their "lay" owners, new content - more often, tends to push them up in the search rankings.
Xpansn.com - Shark Launches a Fast and Free Web Directory
There was a time in the mid-nineties when Shark was pioneering into the world of ecommerce. This was before Netscape, Google, and yes, Twitter. We actually began working on the net in 1993 when we were asked to develop the coporate identity for a new ISP who hooked us up to the "Information Superhighway. " Regardless, from those early days. we are still the proud owners of a number of legacy domain names of which we took one -Xpansn.com, formerly a hip hop clothing line and turned it into a web directory. Xpansn.com now has more than 1,400 links to web sites and receives nearly 10,000 unique visits each month. Kind of fun, but so far, it hasn't shown how it's going to pay for some beachfront property in the Bahamas. Submit your site at Xpansn.com
shark Communications