Here's a glimplse of an overhaul in progress for Choose2bgreen.com, Shark's much-featured (One Of the Best Micro-sites by the Power Industry) website for Green Mountain Power. We're integrateing Twitter feeds, and creating a new interface that may set the table for a new interface and navigation system for the corporate site.
Hats off to Erika White and Eva Sollberger who helped Shark produce a spiffy little video on GEM cars (electric) for our client Green Mountain Power - check it here. We then posted it on various social media and video sharing sites and Chrysler tracked us down and wants to feature it on their web site. It helped the client understand the value of social media, especially as search engines turn their periscopes to the content on popular networks.
Vermont is a leader in captive insurance. We rebranded the division's marketing several years ago, confimed it's industry-leading position with a "Gold Standard" campaign, and just relaunced the web site. We'll be expanding online marketing and adding some SEO-friendly, syndicated Public Relations.
The Spa continues to be headed for a 2010 launch. Elegant, cool, hey, just like our work!
As the social media manager at Shark, I'm starting to realize that people don’t just use social networks - they use us - or at least they want to. When I fool around on Facebook or Twitter, I am adding value to their network. Facebook serves up ads and Twitter is still searching for a way to provide some kind of revenue model. Funny thing is, the ads aren’t selling on the major platforms. It seems that the experience is different from search where the ad click-thru is much much more productive. But the whole thing has gotten me more concerned with the idea of just putting up Facebook pages and leaving potential customers in their hands. So, migrating them into private, branded networks, where we control the links, the look and feel, the ads - everything looks more like the future to me. Alex. Check it out, it's in development.
We're still organizing the in-house communications for architect Peter Guzy's new spa for The Woodstock Inn & Resort. Construction is underway with a summer 2010 opening.
One of our clients just broke ground on the development of a new spa. Luxurious and green retreat. At the moment, however, bulldozers and hardhats aren't helping to promote much tranquility so we're launching a new in-house campaign.
On May 1 we launch a new branded social network for The Woodstock Inn and "environs" (That's french for the area). It integrates a variety of new media with a focus on migrating people off of popular media into a community that has more potential to prevent customer loss to extraneous advertising - sometimes the case on Facebook, and more power to develop customer loyalty. It integrates lots of video (Alex's push) and live Twitter feeds.
Big Jim likes it, great deal, nice looking....
We're building a new Arts + Culture travel blog. This header is kind of fun. Visit www.woodstockartandculture.com
We're putting together a cool little hotel and travel industry marketing program. Optimized landing page, PPC, and our new "Optimized Syndicated PR Program" find out more at sharknewmedia.com/travel
and start planning retreats and meetings. Our new direct mail campaign is keyed into the current corporate "hunker down" mentality. To be honest, creatively we started on the "A Stimulus Package For Your Company.." but it was the client, big Jim, or the sales staff in Boston, who rightly sent us in a "let's rise up and get positive " direction.
Yup, it's a new house ad which I hope to have el christiano turn into a header for this blog.
We're helping to celebrate the birth of the ski tow in North America.
Cool, archival poster.That's Pete, with the pipe!
Well, it's The Red Rooster, according to Shark. This is the start of a new ad campaign for a cool new dining spot at the inn.
Some elegant new graphics and postioning entering into the Woodstock design system.Ran through a two hour strategy session with the higher-ups.
We're building a quick, online marketing program for the Summit Lodge, Killington, VT. Here it is un-optimized. www.summitlodgevt.com 