BURLINGTON, VT - Shark Communications, a leading branding, bank marketing and interactive agency based in Burlington, Vermont, has launched a comprehensive new brand identity, graphic system, website and bank marketing program for Brookline Bank, Brookline, Massachusetts. Shark Creative Director Peter Jacobs was enlisted by Paul Perrault, Brookline Bank's new CEO in the spring of 2009 to reshape the bank's brand image within the Boston metropolitan marketplace. Shark created a new bank marketing program with a series of brand image ads placed in online, outdoor, and print media in tandem with the launch of a new website that features improved navigation, a new graphic interface, and a more contemporary and functional user experience. The bank marketing campaign depicts customers in contemporary lifestyle situations such as Yoga, Bicycling, and Golf while describing their personal sense of value for banking with Brookline Bank. Formerly of Sovereign Bank and previous to that, Chittenden Corporation, which was purchased by Peoples United, Bridgeport, CT in June of 2008, Paul Perrault has worked extensively with Shark and Peter Jacobs on the bank marketing for Chittenden Corporation and currently on the bank marketing for Brookline. Over the course of a decade and a half, Peter Jacobs and Shark Communications supported Paul Perrault's well-crafted growth of Chittenden Bank from a Vermont-based, community bank into a $9 billion dollar, region-wide financial services company operating multiple bank brands in New England. Shark Communications is a contemporary, award-winning communications agency that provides clients with a single source for managing marketing across both traditional and new media. The agency develops strategic plans and brand identity solutions that are supported by the agency's integrated mix of advertising, marketing, web development, social media, Search Engine Marketing, and Online Public Relations. More about Shark and bank marketing can be viewed on the agency's website sharkcomm.com and blog.sharkcomm.com.
Bank marketing from Shark helps a Boston bank take first steps into the business banking space.
The rebranding of Brookine Bank which began in 2009 is now in place and visible across websites, and marketing - both outdoor, print and online media in the greater Boston area. As he has done so successfully in the past with previous banks, CEO Paul Perrault is now strengthening and enhancing Brookline's Business Services. Our first creative step captures the bank's (and Paul's) appreciation for the entrepreneurial spirit. See more bank ads and bank marketing on Shark's main website.
Vermont Accounting Firm, Davis & Hodgdon Gets A Blog and SEM from Shark.
Shark is helping Davis & Hodgdon embark onto a new (their first) Search Engine Marketing program. The firm is one of Vermont's best and most comprehensive - especially for small business, individuals, and mid-level corporate clients. With a ten-year old website, and minimal exposure online, we decided to begin with an economical business blog integrated with a PPC program that is balanced with both text and branded flash ads.
Breakfast Briefing: Social Media in the Workplace
If you don't read legal journals, you may not realize that social media like Facebook, Twitter, MySpace and others raise interesting legal questions for employers. One of Shark's clients, Burlington, Vermont-based law firm Dinse/Knapp/McAndrew, is hosting a Breakfast Briefing legal implications of social media for employers. Learn more at The Dinse Blog! 
Twigs embrace in a new logo for a new world-class Spa launching in Vermont.
With contruction well on its way for what could prove to be one of New England's premier spa and resort destinations, Shark has been developing the spa's branding in coordination with the innovative design approach being taken by NY Architects Asfour Guzy. We've avoided the overused Bamboo leaf, and now have a logo that is disitinct and yet integrated with the Woodstock Inn & Resort's brand architecture put in place by Shark over the past two years.
Shark's Web PR, Press Release Distribution and SEO Copywriting.
Shark PR - a Web PR and press release distribution service.
For the past 100 years companies and organizations have all written their press releases in the same way - for journalists. Today, people and - those same journalists now receive their news and information through a variety of online channels including blogs, social media sites, RSS feeds and more. Our Web PR and online press release distribution service optimizes and syndicates articles and news for maximum search engine visibility. By incorporating the he skills of both an SEO company and a Public Relations firm we create, edit, optimize and syndicate news, articles and press release that drive traffic back to a specific page on your website. For small companies and organizations, Digital PR is an economical and efficient online marketing tactic that provides a boost for organic search results and delivers new visitors to your website. With an optimized press release you can quickly get top ten results in Yahoo! News, Google News, MSN, and hundreds of other News websites across the Internet. Shark Web PR empowers you to:
- Reach millions of Internet users directly
- Create quality inbound links to your website
- Improve search engine rankings of your website
- Be visible to journalists researching a story
- Enhance your brand image online
You can learn more about search engine optimization, with our SEO Guide.
Contact us to learn more or to take advantage of our low-cost and highly effective web pr and press release distribution service.
View recent releases at our Newsroom >>
Shark Communications - Peter Jacobs Energizing the Community Bank Brand.
(This article originally released on Marketwire) Burlington, Vermont - Given recent economic events in the banking industry, more community banks are taking a closer look at how current and effective their brand message is within their marketplace. Although negative press for big banks has opened the door for community banks to reach out with themes of "strength and stability," community banks are beginning to consider that the "safety" message may be running its course. It should not overwhelm a community bank's messaging, but rather be part of the bank's overall marketing mix. At Shark Communications, a Burlington, Vermont-based community bank marketing agency, we have found that bank customers can conceptually move quickly past the idea that a bank is solid. It's a position that doesn't necessarily reward the bank's marketing efforts with a lot of brand differentiation. Customers may be far more interested in how a community bank can deliver the products, service - and the ideas that will help its customers more successfully manage their finances.
A case in point, new branding and marketing recently developed by my marketing agency, Shark Communications, for Brookline Bank in Brookline, Massachusetts, was designed to shift the focus away from the bank as simply a safe place for savings, and towards a more enduring and valuable perception of the bank as an important partner to its customers' financial lives. The new bank marketing campaign features customer profiles in contemporary lifestyle situations commenting on the bank's responsiveness, flexibility, and ability to "go the distance." With a new, contemporary graphic interface deployed across the bank website and marketing, a new sense of excellence and customer-focused energy has invigorated the bank's marketing and provided the starting point for creating strong brand differentiation in the marketplace.
With an updated brand image, community banks can then reap further rewards by taking advantage of a wide variety of highly effective online marketing techniques including developing bank product landing pages, community bank blogs, and integrating search engine marketing along with the many free and popular social media websites and services that are available to everyone.
Shark Communications, and Strategic/Creative Director Peter Jacobs, offer nearly two decades of creative excellence and deep, strategic knowledge of community bank marketing. Shark's marketing solutions include bank branding, advertising, web development for community banks, social media and search engine marketing, and more. Shark's portfolio of case histories includes the agency serving the growth of a $700 million community bank into a $9 billion financial services company.
Enhanced Business Blog For Burlington,Vermont Law Firm, Dinse/Knapp/ McAndrew.
Burlington, Vermont attorney Leigh Cole writes a great blog on small business, higher education, taxes, immigration, the green economy and more. Leigh is a shareholder and director of Dinse, Knapp & McAndrew, PC, and manages the firm's well-regarded, national immigration law practice. She will soon be joined by David Gurtman who advises individuals, businesses and non-profit organizations in both real estate and business transactions.
A Redesigned Website for The Woodstock Inn & Resort in Vermont.
The new Woodstockinn.com is now live, with a "Big Visual, Get to the point" development strategy behind it. The Preferred Hotels booking engine has been embedded to follow visitors throughout the site, and pages are easily managed for search engine optimization.
An Adrian Award coming our way for Shark's hotel and hospitality marketing.
Recent direct mail work for Meetings in New England a.k.a. The Woodstock Inn's group sales business will get a trophy at the upcoming HSMAI ceremony in New York City. Here's the trophy ( I think) and a link to the new website will be up soon - following the launch of a new website for the Inn & Resort itself!
Branding a bank: Shark gets a nice plug from Thefinancialbrand.com
If you're connected to the world of bank and financial services marketing and branding, then you've probably connected with Jeffry Pilcher's blog thefinancialbrand.com. It's a great resource for all things happening in bank branding.The presentation is smart, and the site gets visited by bank marketers, executive management, and agencies from around the world. So we're pleased to get a plug from Jeffrey - go ahead and view us in the creative showcase, and were just as happy to send people back his way!
New bank ads from Shark for Brookline Bank (BRKL) starts with launch of bank brand image ads.
Bank advertising for Brookline Bank from began with this series of brand ads. Each bank ad will appear in both online and traditional media. View more bank ads and to find out more about how Shark's bank marketing experience could go to work for you visit the agency's main website.
It was a long week of presentations and meetings but a fresh new approach for Brookline Bank's identity and marketing will soon be coming online. Brookline is a very good and very successful bank, that with Shark's help will carve out far more visibility in the marketplace. The bank's new ceo, Paul Perrault is once again steering the ship with a sense of class, values, transparency and "contemporary energy" that characterizes his work - and ours.
Successful Hotel Marketing - once again from Shark Communications.
Yup, sex sells but this ad is only one component of a complete, integrated marketing communications program for the Woodstock Inn & Resort. More abou our social media marketing for hotels and resorts is here.
New creative bank ads for Brookline Bank - ticker: BRKL
The rebranding of a Boston bank continues, with a small, online Home Equity marketing campaign. Shark's SEM program centers around a new well-optimized landing page and a balanced mix of image and text ads. View more bank ads for BRKL and more creative bank marketing by visiting the agency's main website.
Alex Makes the Free Press.
Shark makes a mint! New, "A Little Financial EmpowerMint" campaign for Boston bank.
Well, the agency picked up a Boston, Mass bank and we're kind of starting the branding process from the inside out. Right now they give out generic candy to customers in branches, but it won't be long before our EmpowerMints hit the streets.
Shark Communications Receives 2009 Best of Burlington Award
U.S. Commerce Association’s Award Plaque Honors the Achievement
WASHINGTON D.C., June 8, 2009 -- Shark Communications has been selected for the 2009 Best of Burlington Award in the Advertising Agencies category by the U.S. Commerce Association (USCA).
The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
New Choose2bGreen website
Here's a glimplse of an overhaul in progress for Choose2bgreen.com, Shark's much-featured (One Of the Best Micro-sites by the Power Industry) website for Green Mountain Power. We're integrateing Twitter feeds, and creating a new interface that may set the table for a new interface and navigation system for the corporate site.
Success with Social Media
Hats off to Erika White and Eva Sollberger who helped Shark produce a spiffy little video on GEM cars (electric) for our client Green Mountain Power - check it here. We then posted it on various social media and video sharing sites and Chrysler tracked us down and wants to feature it on their web site. It helped the client understand the value of social media, especially as search engines turn their periscopes to the content on popular networks.