Shark's twenty-five years of brand experience has generally brought a mix of positioing strategy and corporate identity management to deliver smart, successful and enduring branding solutions. This one logo got dismissed - but we just had to archive it here for the future. 
Mobile Marketing and web development are becoming inseparable.
We've been adding mobile marketing in various levels to our web development for a while now. Our entry-level mobile marketing solution is simply a mobile landing page with a few quick links. Our open source cms system creates a smart site that automatically detects a visitors device - smartphone or PC, for instance, and then serves up the appropriate page! Here's a new mobile site in development for leading law firm Dinse/Knapp/McAndrew
Shark's Bank Ad Portfolio offers two-decades of strategic and creative depth.
We're digging into the archives to provide a more complete picture of Shark's Community Banking advertising skills. These two bank marketing ads are part of our orginal "Keyword" advertising campaign developed in 2005 for community banks in New England. View more bank ads and bank marketing on Shark's main website.
A New look for NewHall Farm with some good ol' Vermont branding and logo design.
Newhall Farm is beginning work on a line of upscale food products...here's a peek at the brand identity evolving...
Before: After: 
Some Hotel Internet Marketing with a pair of French Language Marketing Ads for Quebec
Shark's Hotel Internet Marketing helps acquire customers and build brands. Our use of both text-based and image ads mix well with various hotel marketing and sales strategies and deliver some of the most immediately accountable results in all of our hotel advertising programs.
Aussi - nous sommes une agence de marketing bilingue - we're a bilingual agency that knows the Quebec market very well, and we offer French language marketing to Canada.
A Bank Ad and Bank Promotion - '90's style.
Shark's bank marketing and bank promotion extends back over two decades. We found these award-winning bank ads in our archives from the 1990's! View more bank ads and bank marketing on the agency's main website.
A trio of Insurance Print Ads for the State of Vermont
Easy Guide to Internet Marketing with our SEO primer.
Search Engine Optimization (SEO) focuses on enhancing a website or web page's Internet presence by gaining a higher position on search engine results pages, commonly referred to as SERP's. The process of SEO involves a combination of programming, development, content management, linking and more. There are two main categories of Search Engine Optimization: On-site SEO and Off-site SEO. On-site SEO focuses on manipulating the code, content, and structure of the website or web pages with the goal to create more optimal results from search engines in relation to specific search queries.
On-site SEO Keyword Research - Keyword research is the first step in search engine optimization. By utilizing different online research tools, specific keywords and keyword phrases can be analyzed in terms of their search volume or search popularity. Selected keywords can then be used to optimize web pages by inserting them in Meta data which is part of the underlying programming code of a website, and through Content Optimization which is the visible text and images of each web page. Meta data or meta tags are HTML codes that are not seen by users, but instead provide data directly to search engines. Meta tags include Title, Description, and Keywords which are developed from keyword research.
Off-site SEO consists mainly of developing and gaining links to a website from outside websites. In the past, Google developed the idea that the number of links to a website was a key measurement of the site's importance. More recently, however, links from "high authority" websites have far more importance to ranking than the quantity of backlinks.
Content Optimization - Content optimization may be the most important component of SEO. In the business of search engine optimization, content is king. Creating content that is optimally prepared for search engine indexing is the focus of any SEO campaign and it's an art that blends the creative skills of a copywriter and the technical skills of an SEO specialist. Content optimization is about prominently and tactfully including select keywords and keyword phrases into the copy on a web page to appeal to prospects searching for specific goods and services.
It was a big week in hospitality marketing.
We've launched new email campaigns, a number of print ads including this first ad to introduce the spa.
Sensationally Summer - hotel email marketing.
Our email marketing has basicaly been "killing it" over the past five months. This is the latest in a series of email promotions.
More classic Bank Promotion from the Shark Communications Bank Marketing portfolio.
Hey fans, you can view more bank ads and bank marketing from Shark Communications on the agency's main website.
New hotel ads destined for Metro Boston market.
Local Luxury Hospitality Marketing.
Online marketing takes shape for an elegant, new spa in New England. Here's a first draft..
A Wealth Management Flash ad we retrieved from the bank marketing archives.
Home Equity Marketing
Big hit with the banks's marketing department - and customers. View more bank ads and a case history about Brookline Bank marketing by visiting the agency's main website.
Dairy Marketing
Hospitality, Hotel and Resort Social Media Marketing.
Mar 26, 2009 14:18 ET
Hotel Marketing, Social Media and Online Advertising Plan for The Woodstock Inn.
BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.
Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.
Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa.
Web design for banks with creative bank branding throughout the new site.
Our webs design for banks and bank website development service extends all the way back to 1993. These headers represent the overall bank branding strategy that permeates landing pages on the new bank website. If you're a bank looking for a community bank marketing agency... that has dogs, then visit our main website or call!
Spa marketing evolving in tandem with website development.
On-site spa posters are now moving forward with the new logo and website development.