Sophisticated new broadcast TV for Bank Rhode Island.

PRESS RELEASE;

BURLINGTON, VT- Shark Communications, an award-winning brand, web, and digital marketing agency has launched a new TV spot for Bank Rhode Island. The 30-second ad highlights Bank Rhode Island's Commercial Banking services and its partnership in a variety of initiatives and projects around the state of Rhode Island. To address BankRI's management concerns that its name was largely invisible to the public while at the same time providing the key banking and financing solutions for many large scale commercial projects, Shark developed the theme "We don't make things. We make things happen." Edited in a sophisticated, quick-moving style, the television ad's evolving array of images depict both private and public initiatives in which Bank Rhode Island's Commercial Banking services play an important role. The "We Make It Happen," 30-second television ad, can be viewed at https://sharkcomm.com/bankri-tv

As Shark Creative Director and designer of the spot notes, " We Make Things Happen" is a theme that defines the energy and commitment of Bank Rhode Island's Commercial Banking team, and with the beautifully edited series of images and soundtrack, it sets an engaging and overall powerful tone for the bank. It's a strong positioning statement that Shark will also implement as an integrated marketing campaign across print, digital, web, and outdoor. "

Headquartered in Providence, Rhode Island, BankRI provides an array of personal, business, commercial and investment services. As a commercial bank, Bank Rhode Island delivers financial strength, Commercial Banking expertise, and a range of solutions to help corporate customers reach new goals. 

Shark Communications is a Burlington, Vermont-based, branding, web, SEO, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of creative and digital marketing solutions. From award-winning work for the 1998 US Winter Olympic Trials to numerous creative, design and marketing awards for clients large and small,  Shark’s has received consistent creative recognition. More about Shark Communications can be viewed on the agency's website at sharkcomm.com.

OTT: What it is and what it means for marketers and TV.

OTT, or "over-the-top," is a term that describes the delivery of television and other content over the Internet instead of using traditional channels. Netflix, Hulu, Amazon, Youtube – we've all used them before, and these along with other OTT providers are becoming the standard for media consumption in the 21st century. In the old days of advertising, you used to go down to the local TV station and order a flight of 30-second slots on whichever show or program that you felt would align with your target audience demographic. Traditional TV networks used a best-guess coverage, or viewer "ratings" system to estimate how many eyeballs viewed your spot, and that was it.

Fast forward to today, where the number of people paying for cable TV is declining year over year, and advertisers are following the customer online. OTT, social media, and streaming services are commanding more and more of people's time, and they offer rich customer data and precise targeting for advertisers. Advertising with OTT TV providers like Hulu offers a new level of tracking and accountability, with guaranteed impressions and non-skippable ads, that traditional TV models can't match.

As an award-winning multi-media agency, Shark Communications produces broadcast and OTT commercials. With the rise of smart TVs, 5G networks, and more, we see TV viewership shifting rapidly to OTT and digital platforms. See below, a sneak peek of some concept storyboards slated for a 2019 launch.

:15s video storyboard for a client to be named later (CTBNL)

NYC-based Eastern Funding gets a new website.

It was a well-managed migration from the MODX platform to Wordpress, along with a full-landscape, background video, the site includes multiple internal landing pages (under https: which is good for Google, ) and which are designed to integrate with our search, social and digital customer acquisition services.

See it on our development server: http://acqspeed.sharkcomm.com/