State of Vermont Captive Insurance Web Development
Vermont is a leader in captive insurance. We rebranded the division's marketing several years ago, confimed it's industry-leading position with a "Gold Standard" campaign, and just relaunced the web site. We'll be expanding online marketing and adding some SEO-friendly, syndicated Public Relations.
Hard Hats in elevators.
The Spa continues to be headed for a 2010 launch. Elegant, cool, hey, just like our work!
Should I send customers to Facebook or my own branded community?
As the social media manager at Shark, I'm starting to realize that people don’t just use social networks - they use us - or at least they want to. When I fool around on Facebook or Twitter, I am adding value to their network. Facebook serves up ads and Twitter is still searching for a way to provide some kind of revenue model. Funny thing is, the ads aren’t selling on the major platforms. It seems that the experience is different from search where the ad click-thru is much much more productive. But the whole thing has gotten me more concerned with the idea of just putting up Facebook pages and leaving potential customers in their hands. So, migrating them into private, branded networks, where we control the links, the look and feel, the ads - everything looks more like the future to me. Alex. Check it out, it's in development.
Some more noise, now with Orchids for Architect Peter Guzy.
We're still organizing the in-house communications for architect Peter Guzy's new spa for The Woodstock Inn & Resort. Construction is underway with a summer 2010 opening.
Spa marketing or the Yin and Yang of calming the customers.
One of our clients just broke ground on the development of a new spa. Luxurious and green retreat. At the moment, however, bulldozers and hardhats aren't helping to promote much tranquility so we're launching a new in-house campaign.
Branded Social Communities 'R Us.
On May 1 we launch a new branded social network for The Woodstock Inn and "environs" (That's french for the area). It integrates a variety of new media with a focus on migrating people off of popular media into a community that has more potential to prevent customer loss to extraneous advertising - sometimes the case on Facebook, and more power to develop customer loyalty. It integrates lots of video (Alex's push) and live Twitter feeds.
Our new Serenity package running in Boston.com.
Big Jim likes it, great deal, nice looking....
Arts + Culture Wordpress Blog
We're building a new Arts + Culture travel blog. This header is kind of fun. Visit www.woodstockartandculture.com
Shlansky and Company get a new site.
Here's a quick flash from the home page, The company has offices in Boston and Vermont but draws clients from around the country.
Lean, mean, hotel-marketing machine.
We're putting together a cool little hotel and travel industry marketing program. Optimized landing page, PPC, and our new "Optimized Syndicated PR Program" find out more at sharknewmedia.com/travel
We 're charged with getting companies to stop sitting on their hands...
and start planning retreats and meetings. Our new direct mail campaign is keyed into the current corporate "hunker down" mentality. To be honest, creatively we started on the "A Stimulus Package For Your Company.." but it was the client, big Jim, or the sales staff in Boston, who rightly sent us in a "let's rise up and get positive " direction.
a quick ad about building ads around a unique selling proposition (USP.)
Yup, it's a new house ad which I hope to have el christiano turn into a header for this blog.
New, Old, Crashing Skiers.
We're helping to celebrate the birth of the ski tow in North America.
Helvetica
Cool, archival poster.That's Pete, with the pipe!
What's the new black?
Well, it's The Red Rooster, according to Shark. This is the start of a new ad campaign for a cool new dining spot at the inn.
Vermont's Most Beautiful Address...
Some elegant new graphics and postioning entering into the Woodstock design system.Ran through a two hour strategy session with the higher-ups.
Summit Lodge - A landing Page in a Week.
We're building a quick, online marketing program for the Summit Lodge, Killington, VT. Here it is un-optimized. www.summitlodgevt.com 
Coming soon to Vermont Public Television: A new Dinse spot.
Shark is preparing a new integrated flash and broadcast for Dinse/Knapp/McAndrew, one of northern New England's leading law firms. Here's a first look...
Yachtwhere.com -New Private Mobile Tracking Page
We're getting closer to launching Yachtwhere's Private Mobile Tracking Pages for the world's yachts www.yachtwhere.com or click on the image and visit!.
