Bank branding: Ads with a community focus.

New for 2019, Shark designed a series of print ads for Bank Rhode Island’s community-based initiatives. A subtle variation on last year’s BIG theme, these print ads reinforce the text overlay design concept first introduced by the digital billboard design and broadcast TV commercial produced by Shark last summer. The ads feature a series of elegant images of the arts, environment, community and more along with inspiring large-scale headlines that include words such as "Roots" for the environment, "Create" for the arts, and "Honor" for the bank's support for military families.