Although we can't name names, we can show a sneak peak at how the central idea of a logo can remain as a central idea with its graphic form evolving. Yes, it's a Maple leaf, that was originally a whole tree. (See below)
Branding a Vermont restaurant and bar.
Just a quick glimpse at some recent design explorations for the Three Penny logo. It's an inherited, client-crafted logo that Shark's design team has reviewed and begun to explore. First thing, cleaner hops, second thing, a more contemporary aesthetic that works beautifully for T-shirts and swag.
Original client-designed logo
Shark's refreshed T-shirt graphic