Although we can't name names, we can show a sneak peak at how the central idea of a logo can remain as a central idea with its graphic form evolving. Yes, it's a Maple leaf, that was originally a whole tree. (See below)
A creative agency self-promo from Shark's archives.
Not much to say except that it's a great concept from the 2000's.
A winning Advertising Agency Pitch (that didn't actually win.)
Advertising agency pitch books tend to be delivered in conjunction with in-person presentations of an agency's capabilities, proposed strategies and speculative creative. This past summer, however, when Shark received an RFP from a Vermont ski resort amidst a busy schedule and little bandwidth to engage in the time-consuming, hand-shaking and new business lunches, we decided to at least satisfy our creative urge with an online advertising agency pitch book. Presented as a single website that embodies our strategy, positioning, design and creative drafts, its a nice pitch to look at, and which we thought more people would appreciate seeing. But the fact is, agencies rarely win new business by clients buying into the agency's creative - more often, they buy into the agency's people.
