Advertising agency pitch books tend to be delivered in conjunction with in-person presentations of an agency's capabilities, proposed strategies and speculative creative. This past summer, however, when Shark received an RFP from a Vermont ski resort amidst a busy schedule and little bandwidth to engage in the time-consuming, hand-shaking and new business lunches, we decided to at least satisfy our creative urge with an online advertising agency pitch book. Presented as a single website that embodies our strategy, positioning, design and creative drafts, its a nice pitch to look at, and which we thought more people would appreciate seeing. But the fact is, agencies rarely win new business by clients buying into the agency's creative - more often, they buy into the agency's people.